So, I think the key to success to be leaner. From what I can tell, many of the larger companies have more overhead than the individual blogger or small blog team. As a result, its easier for a smaller ‘company’ or ‘collective’ to be profitable, and will be able to ’survive’ on less.

It is also important to diversify your income streams. That is definitely key. And while I doubt we’d ever get into a pay-per-post scenario (as search engine rankings and traffic would be negatively effected), there would be more ’sponsored’ blogs and ’sponsored’ categories.

But what do I know, I’m just a little blogger here and most of my energies are in web development anyway.

Good article. It’s definitely food for thought.