A Conference Report by David Peralty.
When James Cogan asked me if I wanted to come to the nextMEDIA event in Toronto, I knew it would be something great, even without checking their website, but what I didn’t know was that I was going to be joining what is almost a closed circle of marketing, and advertising people that really only wanted to communicate with their peers and that was a little bit disappointing.
However, as we start the second day, I have to admit the sessions have been absolutely enlightening for someone like me, and I wonder now if most of these advertising professionals are learning something new. Most of the information has been things that sound relatively basic, and I am learning a great deal about how the advertising and marketing community see the web, traditional media, and all the different demographics, both online and off.
Travel to the Event
I will continue to update this post with session details as I post them.